Pizza Squared is a modern pizza brand known for its unique take on the classic square slice. Inspired by Detroit-style pizza, Pizza Squared offers thick, crispy crusts, edge-to-edge cheese, and bold toppings in a square format. It’s not just about pizza—it’s about a fresh, urban dining experience. This brand brings the comforting flavor of deep-dish pizza into a fast-casual environment that works well for dine-in, takeout, and delivery.
Founded with a mission to redefine pizza by offering a premium square slice, Pizza Squared has grown quickly. Its appeal lies in its high-quality ingredients, efficient service model, and eye-catching branding. It stands out in the crowded pizza market by offering something different—both in product and presentation.
If you’re an entrepreneur looking to join a strong and growing franchise, Pizza Squared offers a promising opportunity.
Why Choose a Pizza Squared Franchise?
Pizza is one of the most popular fast foods globally. But in a market flooded with round, thin-crust options, Pizza Squared stands apart. Here’s why investing in this brand makes sense:
Unique Product: Detroit-style square pizza is still a novelty in many areas, making it easier to attract curious customers.
Fast-Casual Format: Customers enjoy the speed and ease of service without sacrificing quality.
Simple Operations: The menu is focused, which makes staff training easier and keeps food costs manageable.
Flexible Layout: Pizza Squared stores work in various formats—standalone locations, food courts, and even kiosks.
Marketing Support: Franchisees get access to branding assets, social media campaigns, and promotions designed by the corporate team.
Pizza Squared Franchise Cost
Initial Investment
The cost of starting a Pizza Squared franchise can vary depending on the size and location of the store. Here’s a breakdown of the typical investment range:
| Expense | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $30,000 |
| Leasehold Improvements | $80,000 – $150,000 |
| Kitchen Equipment and Furniture | $50,000 – $100,000 |
| Initial Inventory | $10,000 – $20,000 |
| Marketing Launch Package | $5,000 – $10,000 |
| POS System and Technology Setup | $8,000 – $12,000 |
| Working Capital (3 Months) | $20,000 – $40,000 |
| Total Estimated Investment | $203,000 – $362,000 |
Ongoing Fees
Royalty Fee: 6% of gross sales
Marketing Fee: 2% of gross sales
These fees support national marketing, training, and ongoing development.
Pizza Squared Franchise Requirements
Pizza Squared seeks franchisees who are not just investors, but also passionate about food and customer service. Below are the key requirements:
Financial Requirements
Minimum Net Worth: $500,000
Liquid Capital: At least $150,000
Experience
Prior experience in foodservice or retail is preferred, but not required.
Strong leadership, communication, and management skills are important.
Operational Involvement
Franchisees must be involved in daily operations or hire a qualified manager.
Must adhere to brand standards and guidelines.
Location Requirements
High foot traffic areas are ideal—malls, city centers, and college towns.
Stores generally range from 1,000 to 1,500 square feet.
Pizza Squared Franchise Process
The process of becoming a Pizza Squared franchisee is designed to be straightforward. Here’s what to expect from start to finish:
Step 1: Initial Inquiry
Submit your interest through the Pizza Squared website or by contacting the franchise development team. You’ll fill out a brief application outlining your background and financial standing.
Step 2: Discovery Call
A representative will reach out to schedule a discovery call. This is your chance to learn about the brand, expectations, and initial costs. It’s also a chance for the company to learn more about you.
Step 3: Franchise Disclosure Document (FDD)
If both parties are interested, you’ll receive the Franchise Disclosure Document. This legal document explains all the important details, including fees, obligations, and historical performance.
Step 4: Review and Interview
After reviewing the FDD, you’ll be invited to a formal interview. Here, you’ll meet with the executive team and discuss your business plan.
Step 5: Sign Franchise Agreement
If approved, you’ll sign the franchise agreement and pay the franchise fee.
Step 6: Site Selection and Buildout
Pizza Squared will help you choose the right site. You’ll work with their design team to create a store layout that meets brand standards. Contractors begin the buildout.
Step 7: Training
Franchisees undergo a comprehensive training program. Training includes:
In-store operations
Menu preparation
Customer service
POS system
Hiring and staff management
Training typically lasts 2-3 weeks.
Step 8: Grand Opening
Pizza Squared helps you plan a grand opening event. Marketing materials and promotional plans are provided to help you attract your first wave of customers.
Pizza Squared Franchise Profit Potential
Profitability depends on many factors including location, operational efficiency, and local competition. However, Pizza Squared franchises generally perform well thanks to strong margins and steady demand.
Revenue Estimates
Here’s an example of how a single location might perform:
| Category | Annual Estimate (USD) |
|---|---|
| Gross Revenue | $600,000 – $900,000 |
| Cost of Goods Sold (COGS) | $180,000 – $270,000 |
| Labor | $120,000 – $180,000 |
| Rent and Utilities | $60,000 – $90,000 |
| Royalties & Fees | $48,000 – $72,000 |
| Misc. Operating Expenses | $30,000 – $40,000 |
| Net Profit Estimate | $60,000 – $130,000 |
These are average numbers. High-traffic locations or those with multiple revenue streams (like catering or delivery) may earn more.
Break-Even Timeline
Most Pizza Squared franchisees reach break-even within 18 to 24 months.
Support and Training
Franchisees receive strong support before and after launch:
Initial Training: At headquarters and in a live store.
On-site Opening Support: A Pizza Squared team member may assist you for the first week.
Ongoing Coaching: Regular check-ins from franchise support staff.
Marketing Tools: Social media assets, email marketing templates, and promotional ideas.
Supplier Relationships: Access to negotiated rates from approved vendors.
Marketing and Branding
Pizza Squared’s branding is young, bold, and fun. The logo, packaging, and store designs are Instagram-worthy. This appeals to a younger audience and generates organic buzz online.
Franchisees benefit from:
National marketing campaigns
Custom local marketing templates
Seasonal promotions
Loyalty app and email marketing tools
Online ordering system with built-in upsells
Pizza Squared helps you stay top-of-mind with customers.
Is Pizza Squared Right for You?
You might be a good fit if:
You’re passionate about food and customer experience
You want to be hands-on in running a business
You enjoy marketing and building a local presence
You have the capital and time to invest in a long-term venture
Whether you’re a first-time business owner or a multi-unit operator looking to diversify, Pizza Squared offers a business model that’s modern, scalable, and distinctive.
Real Franchisee Testimonials
Alex R., Franchisee in Texas
“Pizza Squared gave me the training I needed, even though I had no restaurant background. The support team really cares about your success.”
Nina P., Multi-Unit Franchisee in Florida
“I opened two locations in one year. The buildout and onboarding processes were fast, and my customers love the unique square slices.”
Conclusion
Pizza Squared is more than a pizza shop—it’s a brand with personality and promise. As consumer tastes shift toward quick service and premium ingredients, Pizza Squared hits the sweet spot. With its unique concept, loyal customer base, and strong support system, it offers a compelling opportunity for franchisees.
If you want to be part of the next big thing in fast-casual dining, Pizza Squared might be your perfect slice of success.
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