Pizza Hut is diving into the latest food trend with a daring new creation that promises to surprise and delight. In a move that blends fine dining with fast food, the pizza chain is launching its exclusive “Pizza Caviar” – a first-of-its-kind innovation that reimagines a luxury delicacy with a familiar, comforting twist.
Beginning later this week, and available for a limited time, the new offering features bite-sized “Pizza Caviar” pearls, which are infused with the bold, smoky flavor of pepperoni. The pearls are crafted to mimic the look and texture of traditional caviar but are entirely fish-free. According to a company press release, the creation is inspired by the recent trend of “caviar bumps” and is designed for dipping, dunking, and even “bumping” – a fun, interactive way to enjoy the new flavor.
Alongside this indulgent addition, Pizza Hut is also rolling out a special “Pizza Caviar Bump Box.” This limited-time bundle is a twist on the brand’s signature My Hut Box® and includes a cheese Personal Pan Pizza, along with a choice of three boneless wings or fries, all topped with the pepperoni-flavored “Pizza Caviar.”
“Pizza Hut has always sought to push the boundaries of pizza culture, and Pizza Caviar is the latest example of that,” said Melissa Friebe, Chief Marketing Officer of Pizza Hut. “We’re excited to introduce a touch of indulgence to our customers, while still staying true to the bold flavors people love.”
The Pizza Caviar Bump Box will only be available at one location: Pizza Hut’s 932 8th Avenue restaurant in New York City. The offering will be served from Thursday, April 10, through Saturday, April 12, between 4:00 and 8:00 p.m. local time, or until supplies last.
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